Preventive measures focus on reducing the risk of transmission from mother to infant. These include: - Screening and Treatment: Pregnant women should be screened for HSV, and those with active infections should receive antiviral therapy during pregnancy. - Delivery Planning: In cases of active genital herpes, a cesarean section may be recommended to reduce the risk of transmission during delivery. - Hygiene Practices: Postnatal infection can be minimized by ensuring that individuals with active HSV lesions avoid direct contact with the newborn.