How to Measure the Success of Organic Traffic Efforts?
Measuring the success of your organic traffic efforts involves tracking various metrics and using analytical tools:
Google Analytics: Use Google Analytics to track organic traffic, user behavior, and conversion rates. Search Console: Google Search Console provides insights into your website’s search performance, including click-through rates and impressions. Keyword Rankings: Monitor your keyword rankings using tools like SEMrush or Moz. Engagement Metrics: Look at metrics like bounce rate, average session duration, and pages per session to gauge user engagement. Conversions: Track conversions, whether it’s newsletter sign-ups, appointment bookings, or other goals.