email campaigns

How to Measure the Success of an Email Campaign?

To determine the effectiveness of an email campaign, track the following metrics:
- Open Rates: The percentage of recipients who open the email. A higher rate indicates that the subject line and sender information are compelling.
- Click-Through Rates (CTR): The percentage of recipients who click on links within the email. This shows engagement with the content.
- Conversion Rates: The percentage of recipients who take a desired action, such as scheduling a check-up or downloading a resource.
- Bounce Rates: The percentage of emails that were not delivered. High bounce rates can indicate issues with your email list.
- Unsubscribe Rates: The percentage of recipients who opt out of the email list. This helps gauge the relevance and frequency of your emails.

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