Choosing the right keywords involves understanding the needs and concerns of your target audience. Start by brainstorming a list of topics relevant to pediatrics. Use tools like Google Keyword Planner or SEMrush to identify high-volume search terms related to these topics. Focus on long-tail keywords, which are more specific and often less competitive. For example, instead of using a broad term like "pediatrics," consider using "best pediatrician for newborns" or "pediatric asthma treatment."