- Show Empathy: Understand and empathize with the parents' concerns and anxieties. - Provide Clear Information: Explain medical conditions, treatments, and procedures in a clear and concise manner. - Be Available: Make time to answer questions and address concerns. - Respect their Role: Recognize and respect the parents' role in their child's care. - Follow-Up: Regular follow-up and check-ins can reassure parents and demonstrate ongoing support.